Privacy policy

Privacy Policy

Last updated: March 11, 2026

FILI I DEI operates this webshop and website, including all related content, features, products, and services (collectively, the “Services”). Our store is hosted on Shopify, which provides the e-commerce platform that enables us to offer our products and services to you.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, make a purchase, or otherwise interact with our Services.

By using our Services, you acknowledge that your personal data may be processed in accordance with this Privacy Policy and applicable data protection legislation, including the General Data Protection Regulation (GDPR).

Personal Data We Collect

“Personal data” refers to any information that identifies, relates to, describes, or can reasonably be associated with an identifiable individual.

Depending on how you interact with our Services, we may collect the following categories of personal data:

Contact Information
Name, billing address, shipping address, email address, and telephone number.

Payment Information
Payment method details, billing information, and transaction records. Payment data is processed securely by our authorized payment service providers.

Account Information
Username, password, account preferences, and account activity if you create an account with us.

Order and Purchase Information
Information about items viewed, items purchased, shopping cart contents, and return history.

Communication Data
Messages and correspondence sent to our customer support or through contact forms.

Device and Technical Information
IP address, browser type, device identifiers, operating system, and other technical data relating to the device used to access our website.

Website Usage Data
Information about how visitors interact with our website, including pages visited, navigation behavior, and engagement with website features.

How We Collect Personal Data

We collect personal data through several methods:

Direct interactions
When you place an order, create an account, subscribe to communications, or contact us.

Automated technologies
Through cookies, tracking technologies, and analytics tools that monitor interactions with our website.

Service providers
Through trusted partners such as payment processors, logistics providers, and technology service providers.

Marketing and advertising partners
Through platforms that help us measure advertising performance and reach relevant audiences.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, enhance user experience, and support our marketing activities.

In particular, we use tracking technologies provided by third parties such as Meta Platforms, Inc. (Facebook and Instagram) and TikTok Technology Limited. These technologies, often referred to as pixels, help us understand how visitors interact with our website and measure the effectiveness of our advertising campaigns.

Through these technologies, certain information may be collected, including:

IP address
browser and device information
pages visited and browsing behavior
interactions with advertisements
purchase and website activity

In some cases, limited customer information such as email addresses may be transmitted in a hashed or encrypted form in order to match website visitors with users on advertising platforms. This enables us to show more relevant advertisements and measure advertising performance.

Where required by law, such tracking technologies are only activated after obtaining your consent through our cookie consent mechanism.

You may manage or disable cookies through your browser settings or through the cookie preferences available on our website.

How We Use Your Personal Data

We process personal data for the following purposes:

Provision of Services
Processing orders, delivering products, managing accounts, handling returns, and providing customer support.

Marketing and Communication
Sending newsletters, promotional messages, and displaying relevant advertisements based on your interests or prior interactions.

Security and Fraud Prevention
Monitoring and protecting our website, preventing fraudulent transactions, and ensuring the security of our Services.

Operational and Analytical Purposes
Analyzing website performance, improving functionality, and optimizing user experience.

Legal Compliance
Complying with applicable laws, regulations, and legal obligations.

Sharing Personal Data

We may share personal data with carefully selected third parties when necessary for the operation of our business, including:

Shopify, our e-commerce platform provider
Payment service providers to process transactions
Shipping and logistics providers to deliver orders
Technology and hosting providers that support our website infrastructure
Marketing and advertising partners, including Meta and TikTok, to measure and optimize advertising campaigns

We may also disclose personal data when required by law, regulation, legal process, or governmental request, or in connection with a corporate transaction such as a merger, acquisition, or asset sale.

Shopify and Your Data

Our online store is hosted by Shopify Inc. Shopify collects and processes certain personal data necessary to operate and improve its platform services.

Shopify may process data on our behalf as a data processor and may combine information across its services to improve platform functionality.

Further information can be found in the Shopify Privacy Policy.

External Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of those external websites. We recommend reviewing their privacy policies before providing personal data.

Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal data from minors.

If we become aware that personal data from a minor has been collected without appropriate parental consent, we will take reasonable steps to remove such information.

Data Security and Retention

We implement appropriate technical and organizational safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction.

However, no method of data transmission or storage can be guaranteed to be completely secure.

Personal data is retained only for as long as necessary to fulfill the purposes described in this policy, including the processing of orders, compliance with legal obligations, resolution of disputes, and enforcement of agreements.

Your Rights

Under applicable data protection legislation, including the GDPR, you may have the following rights regarding your personal data:

The right to access your personal data
The right to correct inaccurate or incomplete data
The right to request deletion of personal data
The right to data portability
The right to restrict or object to certain processing activities
The right to withdraw consent for marketing communications

To exercise any of these rights, please contact us using the contact information below.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

International Data Transfers

In certain circumstances, personal data may be transferred to countries outside the European Economic Area (EEA). When such transfers occur, appropriate safeguards — including Standard Contractual Clauses approved by the European Commission — are implemented to ensure an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. The most recent version will always be available on this page.